Affiliate Marketing Strategies: Why You Need Three Key Ingredients To Make The Sale

Affiliate marketing can be a challenge. You may spend hours or even days doing your market research and digging up the right product. But once you send traffic to it, nothing much happens. What to do? Here's a three-step process that can help you improve your odds.

The Right Target Market

The key of course is to do the research and target the "hungry" market that is desperate for a solution to a pesky or persistent problem. That's a great start, but you need to check one more thing before you go crazy promoting your product:

Can that target market afford the product? And have they demonstrated the willingness to purchase products. Those aren't necessarily the same thing! And you need BOTH if you want to be successful.

The Warm-Up

Once you've made sure you have the right target market, it's time to warm up your visitors before sending them on to the sales page. What does that mean, and how do you do that?

It means to make them eager to purchase the solution to their problem, and purchase it now, from you. You've managed to assure them that what awaits them on the other side of the "BUY" button is exactly what they were hoping for.

And how do you do that? You can either create a special landing page where you work them into a froth of desire. Or you can create a special report where you essentially do the same thing.

You give them solutions, thereby demonstrating your trustworthiness, and you point out that they would definitely want the other solutions you have for them as well.

The Follow-Up

Finally, you follow up. How are you going to do that, you may wonder? You have to set up a squeeze page, i.e., a contact information collection form, where your prospects can sign up for your list.

Of course, these days, people are about as eager to sign up for a new list as they are to get their teeth cleaned at the dentist's. You need to give them something they really want in return. Like a great smile, if you're a dentist. Or an answer to a pressing question, if you're a marketer.

So when I mentioned the special report under "Warm-Up" that was exactly what I was referring to. The report is the ethical bribe. You should make sure you offer something your target audience wants, so they willingly give up their email address in return.

And then, you follow up, with more tips, a special offer or even a bonus. And before you know it, you're making sales.

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